Case Study: Sweet Briar College rebuilds enrollment and increases deposits with Ruffalo Noel Levitz

Sweet Briar College partnered with RNL and rebuilt their enrollment and have a 50 percent increase in deposits

Sweet Briar College, a private women’s college in Virginia, was on the brink of closure several years ago and needed to rebuild its enrollment. The college partnered with Ruffalo Noel Levitz to help reset its enrollment strategy and identify the right student for the new Sweet Briar College.

With support from Ruffalo Noel Levitz, Sweet Briar rebuilt its enrollment funnel, adjusted its early decision program, and reset pricing and financial aid. The college reported a 40% increase in applications in 2021 and a 50% increase in deposits, and said its financial aid model was very accurate in 2021.

Sweet Briar College

Aaron Basko

Vice President for Enrollment Management