Case Study: Austin College achieves nearly 20% projected growth in biology enrollment with Ruffalo Noel Levitz's RNL Student Journey

RNL Academic Program Student Journey projected to increase enrollment in specific major by nearly 20%

Austin College, a small liberal arts college known for its science programs, faced rising competition that caused enrollment in biology and pre‑med to plateau. To regain targeted growth while preserving academic quality, Austin College partnered with Ruffalo Noel Levitz and deployed the RNL Academic Program Student Journey to better engage prospective biology and pre‑med students and their parents.

Ruffalo Noel Levitz implemented the RNL Academic Program Student Journey — a marketing‑automation driven, personalized campaign using emails, texts, digital ads, landing pages, real‑time engagement scoring, an interactive Exploratory and Parent Hub, and an Academic Fit Finder. After two weeks Austin College saw a 122% increase in traffic to program pages; RNL projects nearly a 20% increase in incoming biology freshmen, yielding an estimated $148,500 in additional revenue in 2018–19 and $594,000 over four years.

Austin College

Nan Davis

Vice President for Institutional Enrollment