Case Study: Loyola University Chicago boosts Family Business Center engagement with Ruffalo Noel Levitz

Loyola University Chicago - Customer Case Study

Loyola University Chicago’s Family Business Center needed help raising awareness for its “Family Business Heroes” campaign during the pandemic. Its internal efforts were not generating the level of interest it wanted, and the team needed a partner with higher education experience, strong reporting, and a budget-conscious approach. Loyola University Chicago turned to Ruffalo Noel Levitz, which the university already knew as a long-standing partner.

Ruffalo Noel Levitz built a customized digital marketing campaign using social media, promotional videos, written content, and target personas across Facebook, Twitter, and LinkedIn. Using a real-time reporting dashboard, the RNL strategist redirected media spend to better-performing channels and focused measurement on engagement rather than enrollment. The campaign increased exposure, sponsor satisfaction, and stakeholder recognition across the Midwest region, surpassed expectations for impressions, clicks, and cost per click, and led to greater participation in the program overall.

Loyola University Chicago

Anne Smart

Loyola University Chicago