Case Study: Louisiana Tech University Foundation boosts alumni giving and raises $204,823 with Ruffalo Noel Levitz phonathon and crowdfunding solutions

Louisiana Tech University Foundation - Customer Case Study

Louisiana Tech University Foundation had not conducted phone outreach with alumni in seven years and wanted to rebuild personal connections to boost annual giving. They partnered with Ruffalo Noel Levitz to launch an on-campus phonathon program (On-Campus Phonathon Management) and later added RNL Crowdfunding (powered by ScaleFunder) to expand engagement channels.

Ruffalo Noel Levitz staffed and trained student callers and ran a 13-week phonathon that generated 1,830 pledges totaling $204,823 (average gift $112), raised alumni giving by two percentage points, achieved a 51% contact rate, and logged 2,066 calling hours. The vendor also supported crowdfunding efforts—8 campaigns raised $247,334 (average gift $185) with four initiatives fully funded and notable campaigns like Band of Pride exceeding goals—demonstrating measurable increases in engagement and funds.

Louisiana Tech University Foundation

Elaine Poynter

Director of Annual Giving