Case Study: Whitworth University exceeds enrollment and revenue goals with Ruffalo Noel Levitz

Leveraging Brand and Internal Resources With Strategic Enrollment Planning at Whitworth University

Whitworth University, a small private Christian institution in the Pacific Northwest, faced enrollment volatility despite strong brand recognition and high rankings. It partnered with Ruffalo Noel Levitz to launch a campuswide Strategic Enrollment Planning initiative.

Ruffalo Noel Levitz used a data-informed process to help Whitworth identify, evaluate, and prioritize enrollment strategies for undergraduate, adult, and graduate students. Faculty and staff surfaced more than 80 ideas, 24 were developed into action plans, and 12 were recommended for implementation; Whitworth then projected and realized modest enrollment gains in its first year and exceeded its larger enrollment and revenue growth goals in the second and third years of the plan.

Whitworth University