Case Study: Kutztown University grows first-year enrollment with Ruffalo Noel Levitz

Kutztown University - Customer Case Study

Kutztown University, a medium-sized four-year public university in the Northeast, was dealing with seesawing enrollment trends and a financial aid model that no longer met its enrollment goals or fully reflected a student’s ability to pay. The university turned to Ruffalo Noel Levitz and its Advanced FinAid Solutions for help.

Ruffalo Noel Levitz began the partnership in fall 2019 and worked with Kutztown University on admission marketing and communication, new financial aid leveraging strategies, staff education, and redesigned email messaging. The effort produced a 9.6% year-over-year increase in first-year student enrollment, a 7.6% increase in first-year students in residence, and a stable student academic profile.

Kutztown University