Case Study: Indiana Wesleyan University boosts enrollment and yield with Ruffalo Noel Levitz

Indiana Wesleyan University - Customer Case Study

Indiana Wesleyan University (IWU) needed to ensure continued enrollment growth amidst a forecasted decline in local high school graduates. To address this challenge, they partnered with Ruffalo Noel Levitz for a comprehensive strategy involving market research and enrollment management services.

Ruffalo Noel Levitz implemented a plan that included predictive modeling to prioritize prospective students and market research to understand lost inquiries. This guided a new, more efficient calling strategy for the admissions team and led to the creation of targeted new marketing materials. As a result, IWU exceeded its enrollment goal by over 13%, increasing new student enrollment by 19.5% and improving its yield rate from 42% to 47.3%.

Indiana Wesleyan University

Daniel Solms

Director of Admissions