Case Study: Weber State University achieves 22% increase in out‑of‑state freshman enrollment with Ruffalo Noel Levitz

How Weber State University increased enrollment and took a fresh approach to their recruitment and retention plans

Weber State University partnered with Ruffalo Noel Levitz in 2016 to boost out‑of‑state enrollment while preserving affordability and retention for in‑state students. Facing goals to increase the number of out‑of‑state freshmen without sacrificing access or persistence, Weber engaged Ruffalo Noel Levitz for strategic enrollment planning and recruitment consulting and deployed RNL tools including RNL Demand Builder, Applicant Cultivator, ForecastPlus, Advanced FinAid Solutions, TrueCost Calculator, and Digital Dialogue.

Ruffalo Noel Levitz implemented a data‑driven enrollment strategy—combining targeted search and applicant cultivation, financial‑aid analytics and scholarship redesign, and retention initiatives—which delivered measurable results: a 30% increase in out‑of‑state freshman admits, a 22% increase in out‑of‑state freshman enrollment, plus a 12% increase in in‑state admits and a 4% rise in in‑state enrollment. Weber continues to rely on RNL’s analytics and consulting to guide campuswide, interconnected enrollment decisions.

Weber State University

Scott Teichert

Director of Admissions