Case Study: St. John Fisher College achieves sustained enrollment and revenue growth with Ruffalo Noel Levitz

How St. John Fisher College achieved a 13 percent increase in freshman enrollment and a 21 percent increase in net revenue over the last five years

St. John Fisher College engaged Ruffalo Noel Levitz to address declining enrollment trends and optimize enrollment and revenue in a challenging market. The college, which has worked with the vendor since 1999, sought solutions to grow incoming classes without compromising academic quality.

Ruffalo Noel Levitz deployed RNL AdvancedFinAid Solutions and RNL Applicant Cultivator to model aid scenarios and refine recruitment strategies; this approach produced a 13% increase in freshman enrollment over five years (including near‑record classes), preserved academic quality with an average SAT of 1160, saw 90% of new freshmen living on campus, and delivered a 21% rise in net tuition revenue (from $9.3M to $11.2M) while keeping discount rate growth modest (3.7% vs. a 5.3% national increase).

St. John Fisher College

Marie Fico

Director of Student Financial Services