Case Study: Austin College achieves a 59% response rate and identifies 527 leadership donors with Ruffalo Noel Levitz's RNL Leadership Journey

How Austin College achieved a 59 percent response rate and exponential growth in new leadership-level donors

Austin College needed a more effective way to engage leadership annual giving donors and build its future major-gifts pipeline. To meet that challenge, Austin College partnered with Ruffalo Noel Levitz and deployed the RNL Leadership Journey, supported by RNL Synergy, to identify and engage prospects with leadership giving potential.

Ruffalo Noel Levitz ran a 90-day, marketing-automation-driven Leadership Journey that refreshed prospect data, engaged targets across multiple channels, scored activity and survey responses, and transitioned highly engaged prospects to gift officers with tailored briefing information. The campaign achieved a 59% response rate, identified 527 new leadership-level donors (21% of the audience), produced 27 new leadership annual giving proposals, and generated exponential growth in potential leadership donors that will shape future staffing and long-term engagement—results attributed to Ruffalo Noel Levitz.

Austin College

Gillian Locke

Vice President for Institutional Advancement