Case Study: Elmurst University increases enrollment and net tuition revenue with Ruffalo Noel Levitz

Growing Enrollment and Improving Financial Health in a Competitive Environment

Elmurst University is a small private school in a crowded Chicago market, located about a 30-minute train ride from the Chicago Loop. To support high-need applicants while maintaining fiscal health and strong enrollment outcomes, the university turned to Ruffalo Noel Levitz for help with its enrollment strategy.

Ruffalo Noel Levitz developed data collection and analysis processes, predictive models, and tactics for search, application generation, financial aid leveraging, and yield. The work also included video engagement, cost calculators, and revised email and direct mail outreach. Between 2015 and 2020, Elmurst University increased admitted students by 43%, enrollment by 12%, student academic ability by 7%, and net tuition revenue by $1.5 million, a 22% improvement.

Elmurst University