Case Study: Fresno Pacific University achieves a 10.1% yield increase and strong adult enrollment growth with Ruffalo Noel Levitz

Fresno Pacific University - Customer Case Study

Fresno Pacific University faced uncertainty about tuition pricing and needed clarity on how its markets—especially adult programs—were reacting to cost and financial aid offers. To address this, Fresno Pacific University worked with Ruffalo Noel Levitz to conduct price sensitivity research and to review admissions and financial aid practices to set baselines and develop a clear awarding strategy.

Ruffalo Noel Levitz implemented market and competitor tuition monitoring, segmented price-sensitivity testing, and coordinated admissions–financial aid best practices, plus a retention analysis tied to targeted awards. The effort produced measurable gains: yield rose 10.1% in the first year, adult program enrollment increased significantly, financial aid staff adopted data-driven strategies, and targeted students retained at higher rates—helping FPU avoid over‑pricing programs or over‑awarding aid.

Fresno Pacific University

Stephen Varvis

Provost