Case Study: Dallas Theological Seminary achieves higher conversion rates and lower cost per lead with Ruffalo Noel Levitz

Dallas Theological Seminary Achieves Amazing Conversion Rates While Lowering Cost Per Lead

Dallas Theological Seminary needed help growing enrollment for its flagship Master of Theology program and marketing it nationally for the first time. The seminary said it wanted a digital-first, full funnel approach to enrollment marketing and needed outside expertise that could help it generate more leads that would actually convert.

Working with Ruffalo Noel Levitz, DTS ran three digital campaigns across Facebook and Google, including paid search and display ads, along with an overall branding campaign. Ruffalo Noel Levitz generated more than 3,500 leads, with conversion rates of 8.79 percent and a cost per lead that dropped to $25.15, while Facebook campaigns reached conversion rates as high as 11.7 percent and CPL as low as $15.72.

Dallas Theological Seminary

Ed Herrelko

Executive Director, Marketing and Communications