Case Study: Crandall University achieves 5.7% new-student growth and 15% retention increase with Ruffalo Noel Levitz

Crandall University experienced a 5.7 percent increase in new students and a 15 percent increase in retention

Crandall University (New Brunswick) faced stagnant recruitment and retention and recognized it needed significant change but was unsure how to proceed. The university engaged Ruffalo Noel Levitz for a systematic, data-driven long-range strategic enrolment planning project to define specific recruitment and retention goals and tactics.

Ruffalo Noel Levitz delivered a 200+ page recruitment plan and helped overhaul recruitment operations—introducing territory management, a new Welcome Center, Student Ambassadors, earlier registration for returning students, and revitalized academic advising—while fostering campus-wide transparency and shared responsibility. The initiative produced measurable results: a 5.7% increase in new students, a 15% increase in fall-to-fall retention (a campus record), and the establishment of comprehensive, data-informed recruitment and retention plans.

Crandall University

Sheldon MacLeod

Assistant Vice President (Enrolment Services) & Registrar