Case Study: Biola University achieves stabilized inquiries and graduate enrollment growth with Ruffalo Noel Levitz

Biola University - Customer Case Study

Biola University (California) was facing a declining inquiry pool for its graduate programs and sought an outside perspective on marketing and recruitment strategy. The university invited Ruffalo Noel Levitz to campus to conduct a focused analysis of graduate marketing and recruitment efforts, meeting with marketing, recruitment, financial aid, IT staff, and academic deans to diagnose issues and opportunities.

Ruffalo Noel Levitz delivered a targeted consulting analysis and strategic recommendations that led Biola to make more strategic marketing and recruitment decisions. As a result, the university’s inquiry pool has stabilized and graduate enrollment is now in growth mode; Biola has also undertaken market research, per the vendor’s recommendations, to assess program viability and identify additional growth areas.

Biola University

Greg Vaughan

Vice President, Enrollment Management