Case Study: Alpha Delta Pi Foundation achieves a record $393,681 in one-day online fundraising (1,718 gifts) with Ruffalo Noel Levitz

Alpha Delta Pi Foundation - Customer Case Study

The Alpha Delta Pi Foundation ran a 27-hour “We Believe. We Give.” giving day to boost online philanthropy and needed a platform and strategy to scale peer‑to‑peer outreach and donor choice. To execute the campaign they worked with Ruffalo Noel Levitz, using the ScaleFunder crowdfunding platform to mobilize ambassadors and present highly targeted giving options.

Ruffalo Noel Levitz helped Alpha Delta Pi Foundation activate 153 online ambassadors and create 15 dynamic “Areas of Need” pages; ambassadors drove 837 of the 1,718 gifts and raised more than $78,000 themselves. The giving day raised $393,681 from 1,718 gifts overall, ambassador-average gifts were $94.03 (versus $91.92 overall), and donors who landed on Area of Need pages converted at 18.81% versus a 15.93% overall conversion rate.

Alpha Delta Pi Foundation