Case Study: Agnes Scott College achieves 210% year-over-year graduate enrollment growth with Ruffalo Noel Levitz

A 210% Increase in Year-Over-Year Graduate Enrollment at Agnes Scott College

Agnes Scott College wanted to fully incorporate graduate education into its growth strategy and needed a partner that could communicate the value of its programs while protecting the college’s mission, values, and brand. The college had already worked with Ruffalo Noel Levitz at the undergraduate level, but it wanted a stronger fit for graduate enrollment marketing and strategy.

Ruffalo Noel Levitz developed two campaigns that linked several graduate programs together based on Agnes Scott’s institutional strengths, helping the college make better use of its advertising budget. The work produced a 17% increase in clicks, a 285% increase in conversion rate, a 47% decrease in cost per lead, and a 210% year-over-year increase in graduate enrollment growth, while also earning a Best in Show award at the 2022 Education Advertising Awards.

Agnes Scott College

Michelle Lacoss

Senior Director of Graduate Enrollment