Case Study: Proposify achieves real-time cross-platform event collection and unified analytics with RudderStack

How Proposify Uses Rudderstack for Real-time Attribution

Proposify, an online proposal software company, struggled to instrument web and mobile apps, faced blocking from app blockers that forced server-side event streaming, and found tracking anonymous user events cost prohibitive. Data lived in silos and required manual work to reconcile, slowing marketing, sales, and product initiatives. To address these challenges they turned to RudderStack.

RudderStack’s SDKs and features (Event Stream, Cloud Extract, and Warehouse Actions) enabled Proposify to capture cross-platform events in real time, route unlimited-volume data into their Redshift warehouse and downstream tools, and add destinations without code deployments. The result was standardized, parity-safe data across the stack, faster activation of enriched warehouse data for marketing and product teams, clearer channel and conversion insights, optimized marketing spend, and reduced engineering overhead thanks to RudderStack.

Proposify

Max Werner

Data Operations Manager