Case Study: 1mg achieves unlimited, regulatory‑compliant real-time event data capture with RudderStack

How 1mg Uses Rudderstack to Capture Unlimited Behavioral Data

1mg, India’s leading online pharmacy and healthcare platform, needed to capture and analyze massive, real-time behavioral data to power personalization and analytics, but their previous CDP charged by event volume and stored data offsite in non-compliant locations. To solve escalating costs and regulatory constraints, 1mg turned to RudderStack, using RudderStack Event Stream and SDKs to collect event data across web, mobile, and server sources.

RudderStack deployed a warehouse-first, VPC-hosted solution that lets 1mg ingest terabytes of event data daily without per-event cost limits, maintain regulatory compliance, and route high-quality, real-time data to their data warehouse and third-party analytics tools. As a result, 1mg captures unlimited event data, improved data quality for product and customer analytics, enabled real-time personalization and recommendations, and reduced expense compared with their prior CDP.

1mg

Utkarsh Gupta

Senior Engineer