Case Study: Canada Drives reduces CAC by 20% with RudderStack

Canada Drives Reduces Customer Acquisition Cost (CAC) by 20% with Snowflake and RudderStack

Canada Drives, Canada’s largest 100% online car shopping platform, needed better analytics to understand a long and complex vehicle-buying journey, especially when many users remained anonymous while researching financing, trade-ins, and vehicle values. To avoid complex, hard-to-manage data platforms, the company turned to RudderStack and Snowflake to simplify data access and support its marketing, BI, and data science efforts.

With RudderStack connected to Snowflake, Canada Drives centralized event data, tracked anonymous interactions, and used Reverse ETL to personalize vehicle recommendations and email campaigns. RudderStack helped the team work 50% faster and enabled new use cases, while Canada Drives achieved a 23% decrease in inventory time-to-sell, a 20% reduction in customer acquisition cost (CAC), and 75% lower SaaS spend compared with alternate solutions.

Canada Drives

Andrew Hall

VP of Data and Analytics