Case Study: New York International Auto Show boosts ticket sales and engagement with Ruckus digital marketing

New York International Auto Show boosts engagements 109.9% with Ruckus

The New York International Auto Show, an iconic automotive industry event, faced the challenge of rebuilding awareness and driving ticket sales for its 2022 return after a two-year hiatus due to COVID-19. They retained the vendor Ruckus to develop and deploy a robust digital marketing strategy to elevate the event across digital channels.

Ruckus implemented a comprehensive digital solution including a social media campaign utilizing Instagram Reels and collaborations with automakers, an updated website design for a better user experience, and digital advertising campaigns on Google and Facebook. This strategy resulted in a significant measurable impact, including a 109.9% year-over-year increase in engagements, over 5.3 million total impressions, 235,000 total engagements, and an 8% conversion rate for ticket sales. The efforts by Ruckus successfully drove high ticket sales and increased overall event awareness.

New York International Auto Show