Case Study: Affinity Living Communities achieves improved resident retention with RUCKUS Networks Wi‑Fi

Ruckus and dual path team deliver seamless wi-fi to senior affinity living communities

Affinity Living Communities, a growing operator of age 55+ residences across multiple states, faced mounting resident dissatisfaction and even attrition due to unreliable, low‑coverage Wi‑Fi. An off‑the‑shelf, unmanaged system didn’t deliver the speeds, coverage or ease‑of‑use residents needed for streaming, smart TVs, printing and other everyday tasks, and staff required a solution tailored to seniors.

Affinity partnered with Dual Path and Ruckus to deploy Ruckus ICX switches, R510 access points and a ZoneDirector 1200 controller, creating full‑property coverage with private resident networks, proactive management and senior‑focused support. The result was a rock‑solid, secure and easy‑to‑use Wi‑Fi service that eliminated most complaints, enabled smart‑home capabilities, increased concurrent client support and helped significantly improve resident retention.

Affinity Living Communities

Kate Galbraith

Director