Case Study: DG Lifestyle Stores achieves glitch-free Apple product demos and reliable Smart Wi‑Fi with RUCKUS Networks

DG Lifestyle Stores Deliver the Fullest Apple Shopping Experience with Smart Wi-Fi

DG Lifestyle Store, Asia’s largest Apple reseller with nine Hong Kong outlets, needed to revamp in‑store networks to support concurrent Apple product demos, guest access, POS, stock checks and CCTV while preserving Apple’s clean, unobtrusive store design and coping with heavy Wi‑Fi interference in busy malls.

They deployed Ruckus Smart Wi‑Fi—one Ruckus 7300 access point per store linked to a central ZoneDirector controller—providing secure guest access, reliable POS and centralized surveillance. The four‑week rollout delivered stronger, more stable coverage, glitch‑free demos during peak shopping, simplified central management and a high return on investment, with plans to extend the setup to other stores.

DG Lifestyle Stores

Dennis Ng

Manager of Sales & Marketing