Case Study: Blackpool Pleasure Beach enhances guest experience and operational efficiency with RUCKUS Networks

Blackpool Pleasure Beach supports 15,000 guests with RUCKUS Networks

Blackpool Pleasure Beach required a robust Wi-Fi network capable of supporting up to 15,000 guests to ensure reliable and secure connectivity that would improve both business operations and the overall visitor experience. Key challenges included managing high user density, maintaining security, and simplifying network control, which were previously leading to an unremarkable user experience. They turned to RUCKUS Networks for a solution.

RUCKUS implemented a network solution featuring RUCKUS Wi-Fi 6E access points, ICX switches, SmartZone, and RUCKUS AI. This deployment significantly improved operational efficiency by reducing onsite support tickets, replacing physical reporting, and enabling safety and temperature checks via a mobile app. Guests at Blackpool Pleasure Beach now enjoy seamless connectivity, and the scalable RUCKUS network ensures the infrastructure can grow alongside the business.

Blackpool Pleasure Beach