Case Study: BelgacomTV (Belgacom) achieves rapid, DIY wire‑free IPTV rollout with RUCKUS Networks' MediaFlex NG

BelgacomTV - Customer Case Study

Belgacom, Belgium’s leading telecom operator, launched BelgacomTV to deliver IPTV to millions of homes but faced a major deployment challenge: it needed a fast, consumer-friendly, do‑it‑yourself installation model that avoided time‑consuming in‑home wiring and the reliability limits of powerline and conventional Wi‑Fi. With exclusive live sports rights to roll out and customers demanding flexible, wire‑free setups, Belgacom required a carrier‑class wireless solution that could deliver predictable, multi‑stream IPTV performance despite a congested home wireless environment.

Belgacom adopted the Ruckus MediaFlex NG system — factory‑paired access points and adapters with advanced directional antennas and plug‑and‑play configuration — to connect set‑top boxes to the DSL gateway wirelessly. The result was a fast, low‑cost DIY option sold under €100, installations in over 25,000 homes, more than 70% self‑installation uptake (about 20% choosing wireless), under 1% equipment return rates, reduced technician time and support calls, and reliable, wire‑like IPTV performance.

BelgacomTV

Robin Belliére

Product Manager Residential Terminals