Case Study: The Donor Sibling Registry improves membership sign-ups and website usability with Rubyroid Labs

The Donor Sibling Registry improves UX in 2 months with Rubyroid Labs

The Donor Sibling Registry, a platform connecting donor-conceived individuals, faced a challenge with converting free users into paid members and received complaints about difficult website navigation. Rubyroid Labs was engaged to perform a UX/UI audit and redesign to address these issues.

Rubyroid Labs implemented a solution that included optimizing the lengthy membership sign-up process, restructuring landing page layouts for better readability, and improving overall navigation and UI design. The result was a clearer sign-up process, an improved visual look and feel, and advanced website navigation. The client was satisfied with the new design concept, which was intended to increase subscriptions and reduce bounce rate, and subsequently hired Rubyroid Labs to implement it.

The Donor Sibling Registry