Case Study: Windy Chien achieves national recognition and a sustainable art career with Ruby Press

Windy Chien earns 513M+ impressions with Ruby Press

Windy Chien, a self-taught artist in San Francisco, faced the challenge of quickly turning her personal daily knot-tying project into a financially sustainable art career. Starting her practice later in life, she needed to move beyond niche craft audiences to reach mainstream and design-focused collectors who could support her work. She engaged the public relations agency Ruby Press to help articulate her story and build a credible public profile.

Ruby Press developed a strategic PR campaign that secured over 320 media placements, generating more than 513 million impressions. They anchored her regionally with features in the San Francisco Chronicle and Sunset Magazine before breaking her into national audiences through Martha Stewart Living and ABC broadcasts. This sustained visibility led directly to a book deal with Abrams and established a client base that resulted in a six-month waiting list for her studio. The foundational credibility built by Ruby Press continued to yield significant features, like one in Forbes, years after the formal engagement ended.

Windy Chien