Case Study: Silver Brothers Spirits Company achieves national whiskey brand recognition with Ruby Press

Silver Brothers Spirits Company generates 26M+ impressions in 3 months with Ruby Press

Silver Brothers Spirits Company, a New York farm distillery, faced the challenge of launching in the saturated Hudson Valley craft beverage market. They needed to build both regional relevance as a destination and earn credibility within the spirits industry, moving beyond a brief local announcement to establish a durable national brand. They engaged Ruby Press to handle their public relations strategy.

Ruby Press implemented a multi-phase PR campaign that included pre-launch seeding, an opening event activation, and a strategy of sustained news hooks to maintain narrative momentum. This approach secured over 26 million media impressions, including major national placements in Food & Wine and Newsbreak, recurring features in regional publications like the Times Union, and credible coverage in top-tier trade press such as Whisky Advocate. For Ruby Press, this combination of visibility, relevance, and credibility provided the client with a strong foundation for long-term brand equity.

Silver Brothers Spirits Company