Case Study: June Farms Achieves 1.3B+ Media Impressions with Ruby Press PR

June Farms generates 1.3B+ impressions with Ruby Press

June Farms, a farm and hospitality brand in New York's Hudson Valley, faced the challenge of launching its new Prime Video series amidst a crowded streaming season. The client needed to build national entertainment buzz quickly while protecting its local brand identity and sustaining media momentum long after the premiere. Ruby Press was engaged to develop and execute a public relations strategy to overcome these hurdles.

Ruby Press implemented a multi-faceted PR campaign that included regional media seeding, a syndication strategy to gain national pickup, broadcast outreach, and seasonal event storytelling. The results were significant, generating over 1.3 billion media impressions, national broadcast coverage in four major markets, a GLAAD Award nomination, and multiple regional magazine features. This strategy by Ruby Press successfully established June Farms as a national entertainment story while cementing its standing as a premier local lifestyle brand.

June Farms