Case Study: Wesgro drives business support, funding access, and PPE sales with Ruby Digital

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Preview of the Wesgro Case Study

Wesgro drives 34,000 monthly sessions with Ruby Digital

Wesgro came to Ruby Digital with the challenge of creating an online resource to help South African businesses navigate the impacts of the COVID-19 pandemic. The objectives were to develop a custom tool for finding disaster relief funding and an e-commerce marketplace for Personal Protective Equipment (PPE).

Ruby Digital designed and developed the Support Business website with a strong focus on SEO and user experience. Their solution included a custom-built Fund Finder tool and a PPE marketplace. The results were significant, with the site generating 34,000 monthly sessions and 27,000 monthly users, primarily from organic search. The Fund Finder tool processed over 2,700 queries, and the marketplace attracted over 200 suppliers.


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