Case Study: Voys achieves more high-value leads with Ruby Digital's Google Ads

Voys boosts conversions by 58.27% with Ruby Digital

Voys, a top business VoIP provider in South Africa, approached Ruby Digital for Google Ads services. Their challenge was to generate more high-quality leads while maintaining a low cost per action. They also faced an unstructured Google Ads account and difficulties with tracking conversions accurately.

Ruby Digital first rebuilt the campaigns to align with best practices, organizing them by specific topics and intents. They also collaborated with Voys to implement three precise conversion actions for better tracking and bidding optimization. The results were significant, with a 58.27% increase in conversions, a 128.08% improvement in conversion rate, and a 30.92% decrease in cost per conversion, demonstrating much more efficient budget use.

Voys