Case Study: Vista Fencing generates more high-intent leads with Ruby Digital Google Ads

Vista Fencing boosts conversions by 33% with Ruby Digital

Vista Fencing, a security fencing company in Cape Town, partnered with the digital agency Ruby Digital after their previous Google Ads efforts failed to generate a consistent flow of qualified leads. Their challenge was to increase brand awareness while also establishing a reliable channel for high-intent enquiries, all without the benefit of meaningful historical performance data from their new Google Ads account.

Ruby Digital implemented a structured, data-driven approach, initially distributing budget evenly between Search and Display campaigns to gather insights. They then progressively refined allocation, directing more investment towards high-intent Search campaigns while optimizing targeting and messaging. Over six months, Ruby Digital's work delivered a 33% increase in conversions, a 50.15% rise in clicks, and a 43.92% improvement in click-through rate for Vista Fencing.

Vista Fencing