Case Study: Vadas achieves 200% ROAS and more website traffic with Ruby Digital

Vadas boosts new traffic 136.87% with Ruby Digital

The Vadas restaurant in Stellenbosch sought to grow brand awareness and sales inquiries, particularly for dinners, events, and bakery items. Their challenge, addressed by vendor Ruby Digital, involved a website that used PDF menus hurting SEO, a lack of conversion tracking, and high-cost advertising keywords that were not converting well.

Ruby Digital implemented a strategy using Google Ads and SEO. They converted PDF content into web pages, optimized keywords, and set up targeted campaigns and proper conversion tracking. This resulted in a 200% Return on Ad Spend, a 31% increase in conversion rate, and a 136.87% surge in new website traffic within the first month.

Vadas