Case Study: Ultima Nutrition achieves higher ROI and sales with Ruby Digital Google Ads

Ultima Nutrition boosts Shopping Ad ROI to 120% with Ruby Digital

Ultima Nutrition, a South African supplier of natural herbal products, approached Ruby Digital for help with their Google Ads. Their primary challenges included a suspended Google Merchant account due to product data issues and inaccurate analytics tracking that was inflating web traffic data, making it impossible to optimize ad spend and drive online sales effectively.

Ruby Digital conducted a detailed audit and methodically reactivated the merchant account by uploading products correctly one at a time. They also implemented a referral exclusion in Google Analytics to correct tracking. This allowed for accurate optimization of the advertising infrastructure. As a result, Ruby Digital helped Ultima Nutrition achieve a 112% increase in ad impressions, a 6% increase in conversions, and a remarkable 120% ROI from their Shopping Ads campaign.

Ultima Nutrition