Case Study: Thorp Omoda Jaecoo generates more qualified leads with Ruby Digital Google Ads

Thorp Omoda Jaecoo boosts lead qualified conversions 1,046% with Ruby Digital

Thorp Omoda Jaecoo, a premium car dealership in Cape Town, faced challenges in generating high-intent leads for the new Omoda and Jaecoo vehicle brands amidst high local competition and initial low user engagement. They partnered with Ruby Digital to implement targeted Google Ads campaigns aimed at boosting qualified conversions and vehicle sales.

Ruby Digital developed a comprehensive PPC strategy, restructuring campaigns to focus budgets on high-intent actions like test-drive bookings and implementing targeted remarketing. This solution dramatically improved performance, yielding a 1,046% increase in lead qualified conversions, an 84.5% increase in impressions, and a 32.9% decrease in cost per conversion for Thorp Omoda Jaecoo.

Thorp Omoda Jaecoo