Case Study: Thorp Group drives more high-value leads with Ruby Digital SEO and Google Ads

Thorp Group boosts Suzuki PPC conversions by 481.72% with Ruby Digital

Thorp Group, a leading automotive retail and services company in Cape Town, approached vendor Ruby Digital for SEO and Google Ads services. Their challenges included a highly competitive local market, a lack of historical Google Ads data to build upon, and limited keyword opportunities due to low monthly search volumes for their niche vehicle brands.

Ruby Digital implemented a comprehensive PPC and SEO strategy. This involved restructuring campaigns to focus more on high-intent leads, creating targeted ad copy, and performing detailed keyword research and competitor analysis. The results were dramatic, with Ruby Digital delivering increases in conversions of 481% for Suzuki, 209% for Haval, and 310% for Chery, alongside significant improvements in impressions, clicks, and cost efficiency.

Thorp Group