Case Study: Thanda Group boosts site speed and engagement with Ruby Digital

Thanda Group boosts site speed by 52.17% with Ruby Digital

The Thanda Group, a hospitality company, faced slow website performance because its four WordPress sites were hosted on a single multisite server in the USA. Ruby Digital identified this as a key issue during their ongoing monthly SEO management and proposed separating the sites to improve speed and user experience.

Ruby Digital successfully separated the four websites onto individual performance hosting servers in South Africa. They further enhanced speed by implementing Cloudflare CDN and optimizing images and caching. This solution led to significant improvements, including a 52.17% improvement in site loading time for one property, a 21.37% increase in average session duration for another, and a 10.09% improvement in bounce rate. The overall loading time for all sites was reduced to under six seconds, exceeding the industry benchmark.

Thanda Group