Case Study: Teneo School achieves higher conversions and lower CPC with Ruby Digital

Teneo School boosts display ad impressions by 1169% with Ruby Digital

Teneo School, an online education platform with over 8,000 students, sought help from Ruby Digital to optimize its digital marketing. The challenges included inefficient advertising structures, a lack of referring domains, and a need for improved keyword targeting and user experience to boost conversions and achieve a better return on ad spend.

Ruby Digital implemented a strategy that included restructuring the website for SEO to target specific keywords and optimizing paid advertising campaigns with improved keyword research. The results were significant, including a 1169% increase in display ad impressions, a 1857% increase in ad clicks, and a 446% increase in conversions, all while reducing the average cost per click by nearly 70%.

Teneo School