Case Study: Suzuki by Thorp boosts lead conversions with Ruby Digital Google Ads

Suzuki by Thorp boosts conversions 15,800% with Ruby Digital

Suzuki by Thorp, a premier Suzuki dealership in Cape Town, faced challenges generating high-value leads through their Google Ads campaigns. The competitive local automotive market and a high volume of informational actions, like brochure downloads, were limiting their ability to acquire customers. They enlisted the help of Ruby Digital for PPC services to increase quality leads for vehicle sales and after-sales support.

Ruby Digital restructured the campaigns with an 80/20 budget split to focus on lead conversions over brochure downloads. This strategy dramatically improved key metrics. The vendor achieved a 15,800% increase in total conversions and a 90.6% decrease in cost per conversion, alongside an 85.5% increase in clicks for Suzuki by Thorp.

Suzuki by Thorp