Case Study: Skin Spot boosts Google Ads performance with Ruby Digital

Skin Spot boosts ROAS 261.64% with Ruby Digital

Skin Spot, a South African e-commerce store specializing in clinically backed skincare products, faced significant compliance and performance challenges with Google Ads. Their products often fell into restricted categories, leading to ad disapprovals and limited visibility. They engaged Ruby Digital to restructure and grow their campaigns while navigating these policy constraints.

Ruby Digital rebuilt the account with a full-funnel strategy, implementing granular campaign structuring, sanitized ad copy, and feed optimizations to ensure compliance. This solution led to a strong recovery and sustained performance, including a 120% increase in conversions and a 261.64% jump in ROAS. Ruby Digital successfully created a scalable and profitable Google Ads system for Skin Spot.

Skin Spot