Case Study: Sequ-Door achieves a 111% increase in leads with Ruby Digital's Paid Social Marketing

Sequ-Door boosts leads by 111% with Ruby Digital

Sequ-Door, a manufacturer of aluminum doors, windows, and security barriers, approached Ruby Digital to increase sales revenue by generating more high-value leads. A primary challenge was the lack of an owned Meta ad account and any historical conversion data, making it difficult to track performance or optimize campaigns effectively from the outset.

Ruby Digital created a new Meta Ads account for Sequ-Door and implemented conversion tracking via the Meta Pixel. They began with a traffic-optimization strategy to gather data before shifting to conversion optimization. This strategic approach resulted in a 111% increase in leads, an 80% rise in contact form submissions, a 420% surge in contact conversions, and a 39.4% improvement in cost per lead for Sequ-Door.

Sequ-Door