Case Study: Securi-Lid boosts organic visibility and conversions with Ruby Digital SEO

Securi-Lid grows organic sessions 19.25% with Ruby Digital

Securi-Lid, a South African manufacturer of aluminium roller covers, partnered with Ruby Digital to improve its online visibility and support global expansion. The company faced significant SEO challenges, including a heavy reliance on branded keywords, minimal ranking for important non-branded product terms, a weak backlink profile, and the complexities of geographic and language fragmentation for international markets.

Ruby Digital implemented a customised SEO strategy that included mapping high-value search terms, adding product-focused content, and implementing structured data. They also executed a targeted backlink outreach campaign. As a result, Securi-Lid achieved a 54.33% year-on-year increase in organic sessions and a 104.17% increase in impressions. A key non-branded keyword reached the number one spot on Google SA, and the number of referring domains increased by 1,270%.

Securi-Lid