Case Study: Seattle Aviation Solutions boosts CTR and conversion rate with Ruby Digital Google Ads

Seattle Aviation Solutions boosts CTR by 21.6% with Ruby Digital

Seattle Aviation Solutions, a global distributor of aftermarket aviation parts, engaged Ruby Digital to improve its Google Ads performance. The challenge was to stabilize and refine an existing, inefficient account structure to increase lead quality and volume in a highly competitive market dominated by OEMs and large marketplaces, all in support of an 18% annual revenue growth target.

Ruby Digital implemented a phased Google Ads strategy focused on restructuring the existing account for better alignment with best practices, improving conversion tracking integrity, and conducting a competitor analysis to differentiate the client. The results included a 21.6% increase in clickthrough rate, a 5.44% increase in conversion rate, and a 4.1% decrease in ad spend while maintaining conversion volume, demonstrating significant efficiency gains for Seattle Aviation Solutions.

Seattle Aviation Solutions