Case Study: Scorebet increases organic traffic and social following with Ruby Digital

Scorebet increases organic traffic by 31.64% with Ruby Digital

Scorebet, a leading sports betting company in South Africa, approached vendor Ruby Digital for SEO and social media marketing services. Their challenge was a severe lack of online visibility, with their website not indexed by Google due to minimal HTML content and no meaningful social media presence or organic growth.

Ruby Digital implemented a six-month SEO strategy focused on keyword research, content optimization, and building a backlink portfolio. They also executed a social media strategy to grow awareness and reach. The results were significant: a 31.64% increase in organic traffic, a 69.04% rise in organic conversions, and a 48.86% growth in new Facebook followers, alongside substantially increased reach on both Facebook and Instagram.

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