Case Study: Safpro boosts site performance and visibility with Ruby Digital

Safpro launches a faster, fully responsive website with Ruby Digital

Safpro (SA Fruit Promoters (Pty) Ltd), a leading South African fresh produce exporter, approached Ruby Digital with an outdated website that suffered from poor performance, security concerns, and a subpar user experience. This limited its effectiveness as a business tool. The challenge for Ruby Digital was to completely rebuild this legacy site into a modern digital platform while simultaneously managing domain transfers, hosting upgrades, and resolving inherited technical issues.

Ruby Digital designed and developed a custom, mobile-first WordPress website for Safpro, ensuring it was secure, scalable, and SEO-ready. Their comprehensive solution included implementing high-performance hosting with Cloudflare, fixing critical elements like a broken contact form, and creating specialized assets such as QR-code landing pages for product packaging. The results delivered by Ruby Digital include a visually refreshed brand presence, significantly improved site speed and reliability, and a robust, future-ready platform that enhances Safpro's global visibility and operational efficiency.

Safpro (SA Fruit Promoters (Pty) Ltd)