Case Study: Paper Packaging Place boosts revenue, traffic, and leads with Ruby Digital Google Ads

Paper Packaging Place boosts revenue 40.70% with Ruby Digital

Paper Packaging Place, a South African supplier of retail and gifting packaging, partnered with Ruby Digital to strengthen its digital marketing presence. The business faced challenges including a lack of historical Google Ads data, initial gaps in conversion tracking, and the need to manage performance across seasonal demand peaks. Ruby Digital was tasked with building a strategy to increase online sales, website traffic, and lead generation.

Ruby Digital implemented a phased Google Ads strategy, beginning with establishing tracking and a performance baseline before launching targeted Search campaigns. The solution expanded to include Performance Max, Display, and Shopping campaigns, optimized with smart bidding. This approach delivered substantial growth: a 40.70% increase in conversion value (revenue), a 13.63% increase in clicks (traffic), and a 7.72% increase in conversions (leads) over the campaign period.

Paper Packaging Place