Case Study: oneSolar achieves 2,000% more qualified leads with Ruby Digital Google Ads

OneSolar boosts qualified leads 2000% with Ruby Digital

Onesolar, a South African solar energy company, faced declining lead quality from its Google Ads campaigns due to market saturation and shifting consumer motives. They engaged Ruby Digital to overhaul their Google Ads strategy to attract qualified residential and commercial prospects and reduce wasted spend on low-intent traffic.

Ruby Digital restructured the campaigns around audience intent, implemented rigorous traffic quality refinements like negative keywords, and created a feedback loop using sales-quality data. This approach, using Google Ads, yielded a 2000% increase in qualified leads, a 53.6% improvement in marketing-qualified lead conversion rate, and a 41% reduction in cost per click for Onesolar.

Onesolar