Case Study: Nima Lodge boosts bookings and ROI with Ruby Digital Google Ads

Nima Lodge boosts ROI by 203.597% with Ruby Digital

Ruby Digital partnered with Nima Lodge, a boutique lodge in Wilderness, South Africa, to increase accommodation bookings via Google Ads. The lodge faced the challenge of not having an existing Google Ads account and the complexity of tracking conversions accurately due to their use of an external booking platform.

Ruby Digital developed a comprehensive Google Ads strategy, creating targeted search, display, video, and Performance Max campaigns that reflected the lodge's brand. They implemented cross-domain conversion tracking to solve the booking platform challenge. The results were significant, with a 203.60% increase in ROI, a 209.08% increase in conversion value, and a 190.90% increase in conversion rate over a six-month period following the partnership.

Nima Lodge