Case Study: Nima Lodge boosts bookings and revenue with Ruby Digital Google Ads

Nima Lodge boosts conversion value 43.6% with Ruby Digital

Nima Lodge, a boutique lodge in South Africa, engaged Ruby Digital to drive bookings through Google Ads. The challenge involved significant limitations in conversion tracking and revenue attribution due to their booking platform, which created gaps in performance measurement. A subsequent migration to a new booking platform, InnStyle, initially introduced further disruptions and reporting gaps.

Ruby Digital implemented a dedicated tracking solution using Google Ads conversion tracking and a structured purchase event data layer to ensure accurate measurement. Their strategy utilized Search, Performance Max, and Demand Gen campaigns to capture high-intent users and optimize for conversion value. As a result, Nima Lodge saw a 43% increase in impressions, a 25% increase in conversions, and a 43.6% increase in conversion value, all while decreasing ad spend by 1.8%.

Nima Lodge