Case Study: Nima Lodge achieves more bookings and higher ROAS with Ruby Digital

Nima Lodge boosts bookings by 83.3% with Ruby Digital

Nima Lodge, a boutique retreat in Wilderness, South Africa, sought to increase direct bookings and revenue through digital marketing. They partnered with Ruby Digital for paid social media marketing but faced significant tracking and attribution challenges. Limitations in their booking platform's tracking, reliance on browser-side data, and discrepancies in reporting made it difficult to optimize campaigns and measure true performance accurately.

Ruby Digital implemented a tailored paid social strategy, refining tracking methods and balancing engagement with conversion campaigns to improve data accuracy and targeting. Despite ongoing limitations with the third-party booking platform, their continuous optimizations led to strong results. Ruby Digital drove an 83.3% increase in bookings, a 208.7% increase in booking value, and a 139% increase in average ROAS over a six-month period, with even more dramatic growth following the resolution of a major tracking disruption.

Nima Lodge